[舊聞] 再見海鮮披薩、夏威夷披薩

當達美樂這麼說

同一時間 PizzaHut 這麼說

說明

知名連鎖披薩品牌達美樂 2024年3月11日無預警宣布，將停售推出多年、深受消費者喜愛的海鮮披薩與夏威夷披薩，引發台灣披薩迷一片震驚與不捨。與過去僅調整檔期或限時回歸不同，這次是直接全面下架，被視為品牌策略上的重大轉向。

事件關鍵轉折，出現在競爭對手必勝客的即時回應。必勝客隨即在官方社群發文喊話，強調經典口味不會消失，並同步曝光自家同款披薩圖片，成功將話題從哀悼轉為搶客行動。

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